How do marketing teams use AI video for campaigns?
Generate one product, concept or atmosphere visual for a launch, social campaign or paid ad, then adapt ratio and copy for each placement. Everygen handles the short visual moment; audience targeting, campaign setup, approved claims and performance reporting remain in your marketing tools and review process.
- Choose one campaign idea and one visual payoff per clip.
- Generate the final ratio for each placement.
- Keep approved claims, offers and legal text outside the frame.
- Review every visual before it reaches a live campaign.
Which marketing clips fit Everygen?
Product launch teasers, paid-social hooks, UGC-style product moments, brand atmosphere, event promos and email or landing-page backgrounds fit the current studio. Customer interviews, webinar edits, talking-head ads, full campaign films and automatic media buying do not.
Use 9:16 for Reels, TikTok, Shorts and Stories.
Use 1:1 for feed and product-grid placements.
Use 16:9 for YouTube, websites and presentations.
Generate separate ratios instead of cropping one master.
How do you keep a campaign visually consistent?
Define a visual system before generating: palette, lighting, camera language, product treatment and the one idea each clip must communicate. Reuse approved source images or prompt structures, review every clip against the campaign brief, and keep claims, pricing and legal text in approved copy rather than in generated frames.
- Lock a palette, lighting style and camera language.
- Reuse approved product or campaign imagery.
- Keep the call to action in captions or approved copy.
- Review for unintended text, logos and brand marks.
Should marketing clips use Seedance 2.5 or Kling 3.0 Turbo?
Kling 3.0 Turbo is a lower-cost way to test short 720p campaign concepts. Seedance 2.5 is better when the final concept needs 1080p, a longer duration, additional aspect ratios or native ambience. Neither model guarantees campaign performance or claim accuracy.
Kling 3.0 Turbo costs 9 credits for 4 seconds and 18 credits for 8 seconds at 720p.
Seedance 2.5 costs 16 credits for 4 seconds at 720p and 18 credits at 1080p.
Test one hook and one product visual before a full campaign set.
What can Everygen not do for marketing campaigns?
Everygen does not manage ads, audiences, budgets, bidding, pixels or analytics, and it does not schedule or publish posts. It does not create talking avatars or lip-sync, verify product or claim accuracy, or guarantee reach, leads or conversions. Every asset must be reviewed against the brand, legal and platform requirements before launch.
Use approved claims, pricing and disclaimers in final copy.
Check platform ad and disclosure requirements.
Measure performance in your own marketing analytics.
Disclose synthetic imagery where the brand or platform requires it.
What are good prompt examples?
Strong prompts describe a visible action, one location and one camera direction. Adapt the subject and product details rather than copying a prompt without checking the result.
Product launch teaser
Slow cinematic reveal of an unbranded matte product on a dark stone surface, single controlled light sweep, soft haze and precise shadows, premium launch-teaser mood, no text, logos or people.
Campaign color atmosphere
Abstract campaign background with layered translucent shapes in brand-ready teal, coral and cream, slow parallax and soft light gradients, clean modern composition with negative space for messaging, no text, logos or watermarks.
Social product moment
Fast vertical product moment of an unbranded accessory on a bright studio table, natural hand-free styling, single beam of light moves across the surface, crisp social-ad composition, no people, text or brand marks.
Marketing clip credit comparison
Credit totals use the current Everygen studio settings and are rounded up to a whole credit for each generation.
| Model | Length | Resolution | Credits |
|---|---|---|---|
| Kling 3.0 Turbo | 4 sec | 720p | 9 |
| Kling 3.0 Turbo | 8 sec | 720p | 18 |
| Seedance 2.5 | 4 sec | 720p | 16 |
| Seedance 2.5 | 4 sec | 1080p | 18 |
What matters most before you generate?
- Start with one clear action and one camera direction so the model has a specific motion to solve.
- Upload a clean first frame whenever product shape or a particular scene must stay consistent.
- Test a short, lower-cost generation before committing to a longer Seedance render.
- Review text, hands, product details, audio and disclosure requirements before publishing.